Spotify’s Biggest Day is Here

Why Spotify Wrapped is an ingenious marketing tool

Aaron Schnoor
4 min readDec 2, 2021
Photo by Alexander Shatov on Unsplash

Like many of Spotify’s 365 million monthly listeners, I use the audio streaming platform almost daily. Today was no different. I opened my phone this morning, planning to start the day off right with some of my favorite tunes, and was greeted with a popup ad that boldly exclaimed that “Spotify Wrapped 2021 is Here.”

I normally ignore popup ads. But not today.

I was pleasantly surprised—no, I was delighted—to see that today was Spotify’s “Wrapped” day. And to be clear, I generally find myself thinking that most marketing tactics are gimmicky and overdone.

But not Spotify Wrapped. I love it.

And here’s why:

It’s a simple premise

There’s nothing complicated about Spotify Wrapped. It’s easy to comprehend and requires no additional buy-in from audience members.

Most readers will already be familiar with Spotify Wrapped, but here’s a breakdown for anyone who is unfamiliar with the concept:

Launched in 2017, Spotify Wrapped is an advertising feature that was created solely by user-generated content. The premise is simple: at the end of the year, the user would see a report of what they had listened to…

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Aaron Schnoor
Aaron Schnoor

Written by Aaron Schnoor

Wealth Management Professional, Occasional Writer

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