Spotify’s Biggest Day is Here
Why Spotify Wrapped is an ingenious marketing tool
4 min readDec 2, 2021
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Like many of Spotify’s 365 million monthly listeners, I use the audio streaming platform almost daily. Today was no different. I opened my phone this morning, planning to start the day off right with some of my favorite tunes, and was greeted with a popup ad that boldly exclaimed that “Spotify Wrapped 2021 is Here.”