Spotify’s Biggest Day is Here

Why Spotify Wrapped is an ingenious marketing tool

Photo by Alexander Shatov on Unsplash

Like many of Spotify’s 365 million monthly listeners, I use the audio streaming platform almost daily. Today was no different. I opened my phone this morning, planning to start the day off right with some of my favorite tunes, and was greeted with a popup ad that boldly exclaimed that “Spotify Wrapped 2021 is Here.”